April 12, 2010

My Baby, She Wrote Me A Letter


















I have been musing in my head a lot lately. Sometimes this turns into something productive, sometimes not. But there it is.
One thing I've been considering is the written letter. Not the object, but the letterform itself.

Some people have beautiful handwriting, some do not. It is a true craft that some work on their whole lives. Personally speaking, my own handwriting is terrible. I have stared at paper, pen in hand and tried to will it to make pretty shapes. My hands just don't do this and well, I'm a printer. I can print other people's beautiful handwriting just beautifully. I've found my place in this. But more than just another pretty letter, I've always appreciated how letterforms are everywhere. Sometimes people ask what inspires, and from me, it's easy: signs, grocery stores, labels, books and hand-made things. No secret that this is part of how I've found myself in the work I am doing today and eventually, I'm hoping it will all make perfect sense in the 'big scheme' of things. But I'm digressing a bit.

I used to work at the SFPL with the very talented Daniel Flanagan and Margaret Kilgallen. They understand lettering and typography so deeply that it rocked my traditional world. They lived it. We worked on old books, so we were always coming across amazing samples of true working typography. Not designed for design's sake, but honest design. There was one book—I can't remember the title but it was a history of sign making and lettering. Men (typically) would go to school to learn this very important and very noble trade.

Today, we have computer software and programs to help us put together our thoughts (and yes, I also love this fact). I'm truly thinking out loud here, but it also has me thinking about an article I once read about averyfamousperson and he was talking about 'his journey to success', etc. etc. I'll share an excerpt here:

... Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.


This was Steve Jobs. Yes, a very rough introduction by me but it's a start. This rainy day has me thinking about people's journeys, their work, the work of so many craftsmen and women that has been passed down through so many hands, and basically, how we all land where we are. An introduction of things to come. So go hug a Calligrapher and let me know what inspires you.

April 9, 2010

Happy Weekend















It's going to be sunny here for the next day or so before the rain comes back. I'll let the printer's devil speak for both of us today. See you next week! xo Victoria

April 8, 2010

Best of the Bay Contest!

Wow, I have to say that I am truly humbled to have been nominated for the "Best Wedding Invitations" category in the annual "Best of the Bay" Contest.
I know that for me and many of my artist-type friends, we work. We work on our craft and we put ourselves out there and we try and keep those little inner-editors at bay. Running one's business is a crazy balance of being true to oneself, and hoping that other people like what you do, too. I am in the incredibly lucky position in that I really do love working with people and my clients have great (and enthusiastic) taste. Collaborating with them creates a new energy that comes to life with each project. I never feel like either of us are compromising or frankly, doing weird work (this is all inner-editor speak, but I think you know what I mean).
So, it's with doubley-great pride that I see that people have enjoyed working with me, and they seem to enjoy my work and aesthetic. I am humbled.

April 7, 2010

Hello Darkness My Old Friend



















Good grief, Winter has come and gone and I'm just checking in with my blog. People keep telling me the importance of online social networking yet I resist. I have been thinking about this a lot lately and while it's no secret that I prefer tactile, handwritten notes sent in the mail, I do get excited at seeing an email from an old friend in my inbox. Everything in balance, I suppose.
So I'm back.
It's been busy at the press and I'm currently working on some really great projects. I will dust off my camera and post some pictures soon.
Until then, here is a logo and card that I designed for the completely charming Wendy Hoffmann Productions.